We created a campaign to connect employers to the program so they look to the Jobs Council’s talent pipeline for their hiring needs. We refreshed the brand and created a website, and launched an awareness campaign to share the message of the Jobs Council: New Yorkers can make it anywhere, but we win when they make it here.
Lifting Up A NY Brand That Uplifts New Yorkers
The New York Jobs CEO Council is a coalition of CEOs who understand the collective power and responsibility of the private sector to drive change. They wanted to become a household name, known for connecting (low-income) New York talent to New York’s employers.
