Protecting the NBPA During the Collective Bargaining Agreement

As the NBPA prepared to negotiate a new CBA with the NBA in 2023, the union found itself in a critical moment. The success of the CBA would set the tone not only for NBPA’s work with the league, but also for the livelihoods of players, and for their understanding and perception of the work the NBPA does throughout the season. 

Precision worked with the NBPA to build a strategic communications strategy around negotiations and worked alongside them through the successful negotiations, protecting the union and individual players’ reputations.

Precision set out with the goal to assist the NBPA in securing the most favorable terms in the CBA by: educating key audiences and influencers on bargaining priorities; persuading influential voices on the importance of the process and identified goals; and activating engagement among players, fans, and influencers during critical moments. With NBPA leadership, communications, and the player-led Executive Committee, we developed a strategy that translated contractual issues into consumable points.