Creating Pandamodium in Washington DC

The Smithsonian National Zoo brought back some of America’s favorite Chinese ambassadors: the Giant Pandas! Precision helped announce their return and gain fundraising traction to support their new habitat at the National Zoo.

Precision partnered with the Smithsonian Institute’s National Zoo and Dr. Jill Biden to produce a video announcement for the return of the giant pandas.

We also supported the return of Bao Li and Qing Bao by creating hype online and through experiential events throughout DC. We also produced social content for the Zoo, Smithsonian, FLOTUS, FedEx, and several other partners. And our creative content can be found all over in out of home placements around DC and will even be featured on the FedEx planes when they bring the pandas!