Precision partnered with the Smithsonian Institute’s National Zoo and Dr. Jill Biden to produce a video announcement for the return of the giant pandas. The day of media-blitz started with an exclusive TODAY show segment and was then covered by every major national news outlet include the New York Times, The Washington Post, NPR CNN, and dozens more.
We also supported the return of Bao Li and Qing Bao by creating hype online and through experiential events throughout DC. We produced unique social content for the Zoo, Smithsonian, FLOTUS, FedEx, and several other partners. And our creative content was featured all over out of home placements around DC and was even covering the FedEx planes and trucks that brought the pandas to DC.
