We’ll put all the pieces together and help you understand how your executive channels fit into your larger social media ecosystem, laying out all of the various priority audiences, key issue areas, and ways to coordinate most effectively to make the most out of your platforms. 

We work with executives to hone their message, tone and voice so that it is unique to them while always supporting their organization’s goals and mission. We also are experts in tailoring messaging to each distinct audience that an executive must speak to regularly – from critical stakeholders to policymakers to consumers.

We are experienced in supporting various leaders within the same organization and can develop comprehensive promotion and engagement plans customized to each Leader’s channel so that each leader is amplifying content that is true to each executive’s voice and their issue priorities.

Our team identifies and crafts thought leadership opportunities and content – including op-eds, blogs, white papers, and more – that help executives stand out on key topics, persuade target audiences, and shape an executive’s overarching narrative for its company or organization.

Driving substantive earned media coverage requires detailed communications planning and coordination. We work with your team to develop comprehensive communications strategies that help executives routinely engage with target journalists and drive earned media coverage that hits key messages and reaches target audiences. 

We identify, analyze, and pitch executives for external events and awards that connect with target audiences and help elevate an executive’s profile – and their organization – amongst key audiences and position them as thought leaders on key topics.