The decisions made in local, state and federal governments have a massive impact on the business and cultural climate.
Shaping and influencing the conversations around public policy before these opinions harden and decisions are made is essential for companies, causes, and campaigns. Smart advocates know they need an integrated suite of tools – and they must deploy those tools at the local, state and federal level – to be successful.
Influence is built from the ground up, which is why we educate, persuade and mobilize citizens to take action and make their voices heard in Washington DC and state capitals from coast to coast.
When making a case around a challenging public policy issue, it is essential to understand the individuals and organizations with the greatest standing to move the needle. By identifying and engaging these influencers, we build campaigns that harness the standing of key targets and turn them into advocates for our position.
When new coalitions are needed, Precision is ready to give immediate standing and organization. From websites to branding to advertising platforms, we work to ensure each campaign has the public face and tools needed to drive impact.
With the right message, you can move opinion, blunt an argument, build support, or inspire action. Precision has extensive experience breaking down complex subjects into digestible messages that resonate with the right audiences by combining our understanding of public sector decision making with data that underpins the messaging approach.
We work with you and our platform partners to find exactly the right audience — broad enough not to miss any prospects, narrow enough not to waste time or money. Whether our goal is to guide an audience on a journey from awareness building to persuasion to mobilization, or to quickly activate known supporters to take action, we run and optimize campaigns in real-time to ensure we are hitting the right people with the right message.
When organic reach isn’t enough, Precision builds custom audiences for paid media activation. Our multi-channel approach ensures that we’re meeting the right people in the right places, across a range of platforms, to ensure maximum impact. Because each campaign is unique, we bring a bespoke approach to targeting and always recommend the tactics that align with the goal of individual campaigns.
