Betty Gonzalez

Betty Gonzalez is a digital strategist with a strong background in marketing, digital communications, and political digital fundraising.

Betty is a vice president on Precision’s digital team, helping corporate, non-profit, and advocacy clients implement strategic and tactical plans, and content across existing and emerging digital platforms. Her clients have included IBM, Delta Airlines, Latinos Con Harris Walz, Cherokee Nation, and FWD.us. She also played a key role in launching Precision’s Spanish Specialty, enhancing Precision’s ability to connect with diverse audiences through culturally and linguistically tailored strategies.

Before joining Precision, Betty worked for progressive digital firms including GPS Impact and Authentic Campaigns, where she helped political clients drive successful digital fundraising campaigns. Betty was also a member of the Democratic National Committee’s mobilization team, where she drove grassroots fundraising across multiple online and offline channels.

Betty graduated from Florida International University with a bachelor’s degree in international relations and King’s College London with a master’s in international relations and history of war.