Chris Splet leads Precision’s Data & Analytics team, which performs audience segmentations, media landscape analyses, digital listening programs, and a variety of other measurement programs for the Gates Foundation and other clients. Chris is an expert in media measurement and analytics, spending over 20 years helping clients derive meaningful and actionable insights from large datasets. He’s worked with companies and organizations from around the world and across a broad array of industries—from automotive to financial services, as well as non-profits, NGOs, and government agencies.
Prior to joining Precision, he spent time as a research Vice President at Edelman DXI, led UNICEPTA’s U.S. office, and held various roles at CARMA International. His clients have included UNICEF, COP28, BMW, Siemens, Mercedes-Benz, Sasol, Remitly, FedEx, and others with workstreams that have touched all six inhabited continents.