Christopher Splet is an expert in media measurement and analytics, spending over 20 years helping clients derive meaningful and actionable insights from large datasets. At Precision he leads the Data & Analytics team which performs audience segmentations, media landscape analyses, digital listening programs, and a variety of other measurement programs. Chris has helped companies monitor conversations that threaten their business, guided them to where their audiences consume information, and surfaced insights into their—or their competitors—communications efforts that help to drive strategy.
Prior to joining Precision, he spent time as a research vice president at Edelman DXI, led UNICEPTA’s U.S. office, and held various roles at CARMA International. He’s worked with companies and organizations from around the world and across a broad array of industries—from automotive to financial services, as well as non-profits, NGOs, and government agencies. His clients have included the Gates Foundation, UNICEF, COP28, BMW, Siemens, Mercedes-Benz, Sasol, Remitly, FedEx, and others with workstreams that have touched all six of the inhabited continents.
Chris holds a B.A. in International Affairs from the George Washington University and has been a proud Washingtonian since moving to the city in 1999.