Daniel Hernandez Marrero

Daniel Hernández Marrero is a digital strategist and cultural communications expert who specializes in engaging Latino audiences. As an associate vice president on Precision’s Digital team, Daniel founded and leads the Spanish Language and Hispanic Cultures practice, a specialty group he established to deliver culturally competent and impactful campaigns for our clients.

At Precision, Daniel has spearheaded the strategy behind the first-ever WhatsApp broadcast channel in a U.S. presidential campaign, engaging Latino voters with bilingual, culturally relevant content. He led the digital strategy for the Brennan Center for Justice’s 2022 campaign combating election-related misinformation, a finalist for PR Daily’s Campaign of the Year, and directed messaging for SEIU’s award-winning 2022 midterm campaign. During the 2023 SAG-AFTRA strike, Daniel steered digital strategy efforts that earned PRWeek recognition for delivering “message dominance.”

Previously, Daniel was part of the Biden 2020 campaign’s record-breaking digital fundraising team, where he helped raise hundreds of millions of dollars via SMS. He also managed community partnerships and public outreach at the Fresh Air Fund in New York City, building relationships with grassroots organizations and public officials.

Originally from Puerto Rico, Daniel holds a B.A. in Government with minors in International Relations, History, and Law and Society from Cornell University. He has called Washington, DC, home since 2021.