Loyalty, unease in Trump’s Midwest by Dan Balz
Jared Smith is a battle-tested communications strategist, branding expert, and storyteller with more than a decade of campaign and governmental experience. On some of the toughest political races and in the top levels of Democratic House Leadership, Jared has managed crises with a cool head, driven messages that move the numbers, and turned countless good ideas into great results.
At Precision, Jared works with the firm’s political, non-profit, and corporate clients to build and execute comprehensive communications plans that achieve their strategic goals, connect with their target audiences, and clearly articulate their vision in a relatable way.
Before joining Precision, Jared built and led a 10-person team as the communications director of the Democratic Congressional Campaign Committee (DCCC). Across a 77-seat battlefield, Jared worked tirelessly to develop and execute customized strategies designed to fortify and expand the new Democratic House Majority. With an aggressive approach to holding opponents accountable, Jared kept the Committee on offense against targeted opponents while also providing expert support to new Democratic Members of Congress who were building their own brands in their districts. Previously, Jared worked as the communications director and lead political strategist for Democratic Congresswoman Cheri Bustos. In this role, he led the strategy that established her national brand as a leader who knows how to win big in Trump country – a fact he helped her validate with a 20-point reelection victory in 2016 despite President Trump winning her district simultaneously.
During the 2018 cycle, he served as Rep. Bustos’ point person in her first House leadership position as a co-chair of the Democratic Policy and Communications Committee which was tasked with developing the long arc messaging frame for House Democrats. Jared played a pivotal role in crafting and communicating the House Democrats’ For the People agenda. For the People has widely been credited with helping Democrats win their Majority by bringing message discipline and a renewed focus on the kitchen table issues facing everyday Americans to the Caucus at a critical moment. Today, For the People continues to be the centerpiece of the House Democrats strategy in the 116th Congress. Previously, Jared worked as the communications director for Senator Gary Peters and Rep. Anthony Brown.
Jared has a Bachelor of Arts degree in communications from Allegheny College and lives in the Washington region with his wife, two kids, and two dogs.
Loyalty, unease in Trump’s Midwest by Dan Balz