Juan Antonio del Rosario

Senior Vice President, Creative

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Social media must-follow:

@DavidBegnaud The only stateside reporter who has an inside track into the actual mood of the Puerto Rican populace.

Article everyone should read:

Patrik Schumacher’s “13 Theses on the Crisis of Architectural Academia” A surprisingly accessible peek into how big data is changing the creative process. You could write the same points about video production.

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Juan Antonio del Rosario is a creative strategist and video content producer with over 15 years experience working for political, non-profit and corporate clients.

At Precision, Juan Antonio has focused on helping clients convey their stories in innovative and engaging ways by writing, directing, and editing brand documentaries, commercials, and social videos in English and Spanish. As a political strategist he has worked with presidential campaigns in Colombia and Paraguay to develop their messaging strategies and execute digital content to reach voters.

His award-winning work at Precision has taken him to four continents in a broad spectrum of assignments that include interviewing leaders of international finance in London, documenting underserved LGBTQ+ communities in the Deep South, filming an international summit of AI ethics in Japan, and even directing First Lady Jill Biden in a comedy skit video to celebrate the arrival of the new pandas at the Smithsonian National Zoo.

Before joining Precision, Juan Antonio was a journalist for the Pulitzer Prize winning newspaper The San Juan Star, and later became Director of Video for the advertising agency MRM Worldwide in Minneapolis.

Juan Antonio currently lives in Brooklyn, NY with his wife and 4-year old daughter.